Strategize
I map how you reach buyers, position, and win.
Revenue Strategy & Growth
Scale with intention.
I'm Natalia Fumero, and through Novara Strategy I help growth-stage and established companies fix how they sell, from go-to-market strategy to the systems that run it. I find what's broken, realign it, and make sure it runs on the right tools.
Realign
I find what's actually breaking your sales process and recommend a redesign your team can run, not a binder that gathers dust.
Optimize
I match your process with systems your team can use.
About Novara
I don't just advise. I map out how you grow.
I go beyond generic consulting. I embed alongside your business to identify what's holding revenue back, whether that's a bloated tech stack, a team misaligned with your growth phase, or a strategy that was never designed to scale. I started Novara to fix that: to find where the engine is breaking, recommend how to restructure how you sell, and make sure the system supporting it actually works.
Systems
I clarify the revenue operations, processes, and workflows that support demand.
People
I align roles, responsibilities, and leadership with your current growth phase.
Technology
I recommend a focused tech stack that works for your business and your budget.
Clarity
I turn complex growth questions into practical decisions your team can act on.
About Me
- Professional MBA with a focus in Finance from Florida International University
- 8+ years of experience in enterprise Salesforce architecture, including large scale financial services and wealth management engagements
- 10 active Salesforce certifications, currently working toward the Application Architect credential
What I Do
Services shaped for real growth.
I pair strategic clarity with practical operating guidance, so every recommendation has a clear owner, purpose, and next step.
01
Revenue Diagnostic
I conduct a deep-dive audit of your current revenue engine to show where money is being left on the table, where the leaks are, and what to fix first.
02
Growth Roadmap
A custom revenue strategy with clear milestones, accountability structures, and the operational plan to execute it.
03
Tech Stack Optimization
Audit your technology infrastructure and recommend what to change so every tool earns its place, and your investment actually converts.
04
Team & Structure Advisory
I align your people, roles, and leadership with the demands of your growth stage, based on where you're going rather than where you were.
05
Fractional Strategy Partner
I work as an ongoing strategic partner inside your business, bringing senior-level thinking without the full-time overhead.
06
Scale Readiness Program
I prepare your revenue foundation for a major growth phase, whether that means fundraising, expansion, or acquisition.
How I Work
Diagnose first. Recommend second.
01
The Diagnostic That Finds the Real Leak
I don't start with assumptions. Every engagement begins with a full audit of your pipeline, tech stack, and team structure to find exactly where revenue is being lost.
02
A Process You Can Run Without Me
My recommendations are designed to outlast the engagement: a repeatable approach your team can execute long after I'm gone.
03
Technology Recommendations That Earn Their Place
Every tool recommendation is stress tested against your actual growth stage, not sold as a one-size-fits-all stack.
Selected Case Study · CemScale
From Undefined Process to a Working Growth Engine
The Outcome
CemScale, a B2B SaaS platform serving regulated industries, now has a formalized partner acquisition channel, a structured multi-cohort client onboarding pipeline, and a lead scoring system that turned a stalled conference lead list into an active pipeline, created from the ground up.
How I Got There
I joined CemScale early, before most of its go-to-market systems existed. Rather than layering more tools onto an undefined process, I started with the fundamentals: who the ideal customer actually was, how leads should move through the pipeline, and what structure the team needed before scaling outreach. From there, I recommended and helped stand up the onboarding process, the pricing model, and the partner program that now runs the acquisition engine.
Where It's Headed
CemScale is scaling its influencer and partner channels, and I continue to advise that expansion. It is a live example of the same diagnose-then-recommend approach I bring to every Novara engagement.
Clarity creates momentum.
Work With Me
Ready to turn potential into progress?
Let's talk about your business.
Tell me where you are, where you want to go, and what's in the way. I'll tell you exactly how I can help.
Email
hello@novarastrategy.com
Response
Within 24 hours
Availability
Currently accepting new clients
